The joy of clarity
Nick Lloyd creates measurable impact through storytelling, even for complex topics.
Nick’s skills
(softly whispered)
That moment when it all becomes obvious
The work
Company: Apex Fintech Solutions
What was complicated: Sparking excitement for new investing infrastructure tech.
Breakthrough insight: Buzzwords are meaningless until the audience can feel what’s at stake.
Allison Norman, Product Marketing Director
“Nick’s brain works unlike anyone’s I’ve met in over a decade of B2B… he brings products to life, aligned with a long-term brand vision.”
Company: Google
What was complicated: Promoting jobsite safety in ways workers actually notice and enjoy.
Breakthrough insight: If you prick an Android, it does not bleed.
Company: VMWare
What was complicated: Making an office ban on single-use plastics feel like a fun idea for 10k employees.
Breakthrough insight: Context changes everything. A plastic bag in the dirt is much easier to hate than one in the office kitchen.
Company: Molina Healthcare
What was complicated: Differentiating a small health insurer on the government marketplace.
Breakthrough insight: Molina didn’t have to prove it was as established as the bigger health plans, it only had to feel more approachable.
Company: The Standard
What was complicated: Humanizing a message about “benefits administration” using only stock images.
Breakthrough insight: The audience just wants to know if they will be treated like a human.
